Building a Dedicated Digital Home

Creating a Cohesive Online Identity for a Growing Podcast

Role: Web Designer/Developer | Social Media Marketer | Thumbnail Creator
Tools: Figma, WordPress, Google Suite, Capcut

The Challenge

The podcast lacked a dedicated website and cohesive brand identity, making it difficult to build recognition and maintain consistency across platforms. Without a centralized hub, content and communication felt fragmented, reducing engagement and limiting audience growth.

The Solution

I designed and developed a website and social media branding system that unified the podcast’s digital identity. This included creating a consistent visual theme, short-form video edits, and thumbnail designs that strengthened audience recognition and engagement.

Results at a Glance

🖥️ Established a cohesive digital brand identity across web and social platforms
📱 Designed social templates and thumbnails for consistent short-form content
📈 Achieved 66,000 impressions and over 100,000 views across TikTok, Instagram, and YouTube

My Role in the Project

I researched, designed, and developed a unified digital presence for the podcast. The project combined UX research, visual identity design, WordPress development, and social media content creation to establish a clear, consistent brand across all platforms.

Research & Strategy

  • Conducted competitor and audience research to identify trends and engagement gaps in the podcast industry.

  • Created personas and a site map to organize navigation around episodes, hosts, and listener interaction.

  • Defined brand messaging and visual direction to ensure consistency across the website and social media.

Design & Branding

  • Designed a visual identity system with a cohesive color palette, typography, and imagery that reflected the show’s tone.

  • Built wireframes and mockups in Figma focused on hierarchy, flow, and easy content discovery.

  • Applied UX principles of simplicity and balance to make the experience clear and inviting.

Website Development

  • Developed the website in WordPress, translating mockups into a responsive, accessible layout.

  • Structured navigation and content hierarchy to feature episodes, host profiles, and contact options.

  • Optimized performance and mobile responsiveness for smooth user experience across all devices.

Content & Social Media Design

  • Designed thumbnails for YouTube Shorts, Instagram Reels, and TikToks, maintaining consistency across all platforms.

  • Edited and optimized short-form video clips to align with the podcast’s new visual identity.

  • Created a cohesive cross-platform style that strengthened audience recognition and improved engagement.

Results & Impact

The project created a cohesive digital identity that strengthened the podcast’s brand presence across web and social media, improving clarity, engagement, and professional appeal.

Unified Digital Brand

  1. Developed a consistent visual system across the website, YouTube, Instagram, and TikTok.

  2. Built a recognizable color palette, typography, and layout style that aligned with the podcast’s personality.

Professional Online Home

  1. Designed and developed a WordPress website that centralized all episodes, contact information, and brand details.

  2. Improved user flow and navigation, helping visitors easily explore and connect with the podcast.

Content Consistency

  1. Created thumbnails for YouTube Shorts, Instagram Reels, and TikToks that maintained a cohesive theme.

  2. Designed templates and visual patterns to keep future short-form content visually aligned.

Audience Growth

  1. Designed visually recognizable clips and assets that encouraged users to interact across multiple platforms.

  2. Increased social engagement to 66,000 impressions and over 100,000 video views across TikTok, Instagram, and YouTube.

Expanded Digital Presence

  1. Helped the podcast gain visibility across new platforms with cohesive branding and optimized visuals.

  2. Strengthened the show’s reach and credibility, attracting new listeners and collaborators online.

Sustainable Brand System

  1. Built reusable design assets and templates that greatly simplified ongoing content creation.

  2. Ensured consistency by building on WordPress for easy updates and maintenance.

Hear From the Owner

Ponce is an absolute wiz when it comes to website design. Designed my podcast website and I’m in love with the work he did! He’s also super professional and great at answering questions.

- Eden T. @ The You Ask We Podcast

What I Learned

Through my work on You Ask We Podcast, I discovered how design can go beyond aesthetics to inspire engagement and connection. Building a full digital presence, from brand identity to web and social media. It showed me the impact of aligning creative storytelling with strategy. Each decision was guided by purpose, ensuring every visual and interaction strengthened the audience’s relationship with the brand.

The true success of this project wasn’t measured by metrics alone, but by the community it helped create. Seeing listeners engage, share, and connect reminded me why I build digital experiences to make people feel part of something bigger. This experience deepened my passion for design that drives meaning, trust, and growth, and reaffirmed that thoughtful creativity can change not only how people see a brand, but how they feel about it.

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Go to The You Ask We Podcast
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