Case Studies
Transforming Ideas Into Impactful Solutions
Explore how I’ve tackled unique challenges and delivered results across UX research/UI design and digital marketing.
Client Projects
Built a High-Converting Photography Website with Local SEO Foundation
Company: Jordan Levin Photography
Role: UX Researcher/Designer, Web Developer, and SEO Strategist
Summary: Designed and launched a fully redesigned website for Jordan Levin, a San Diego photographer, focused on conversions and local visibility. Improved site structure, optimized service pages, and implemented on-page SEO, schema markup, and local listings to strengthen discoverability and drive inquiries.
Transformed an Etsy-Only Seller into an Independent E-Commerce Brand
Company: BrandDrumVR
Role: UX Researcher/Designer, Web Developer, and CRO Strategist
Summary: Designed and launched the complete e-commerce website for BrandoDrumVR, leading UX design, product structure, and conversion optimization. Built a streamlined buying experience with optimized product pages, checkout setup, and clear brand positioning for the VR market.
Helped CgripVR Move Beyond Etsy with an Independent Website
Company: CgripVR
Role: UX Researcher/Designer and Web Developer
Summary: Designed and launched the complete website for Cgrip VR, a VR gunstock company, handling structure, responsive layouts, and e-commerce setup. Delivered a streamlined buying experience that built trust with VR gamers and showcased the product clearly.
Launched a Website That Reached #1 Rankings
Company: BCG Academy
Role: UX Researcher/Designer, Web Developer and SEO Strategist
Summary: I redesigned BCG Academy’s website and implemented local SEO strategies, achieving a #1 Google Map Pack ranking, boosting student enrollment, and building a 5-star Google reputation with 32 reviews.
Created a User-Friendly Site for Volunteers and Donors
Company: LITA of Contra Costa
Role: UX Researcher/Designer, Web Developer and SEO Strategist
Summary: I led the UX research and co-developed a responsive, user-centered website for a non-profit, increasing volunteer engagement and donations. My work included in-depth user research and SEO optimization, boosting the site's visibility and performance across all devices.
Building a Dedicated Digital Home
Company: You Ask, We Podcast
Role: Web Developer, Social Media Marketer, Content Marketer
Summary: I enhanced the online presence of "You Ask, We Podcast" by designing their website and crafting strategic marketing campaigns. I also created impactful thumbnails and fostered collaboration within the team, leading to increased audience engagement and brand growth.
Behavioral Therapist's Digital Transformation
Company: Ms.Behaviorist
Role: UX Researcher/Designer, Web Developer
Summary: I created Erin’s first website, providing parents with clear information and an easy way to book. Using research, I built a responsive, accessible site that helped Erin connect with parents and build trust online.
Conceptual Projects
A Vision for Improved User Experience
Company: Conceptual Project
Role: UX Researcher/Designer
Summary: As a solo UX/UI Designer, I developed a concept for redesigning the National Park Service website to enhance usability and accessibility. This idea-driven project focused on streamlining navigation, optimizing mobile experiences, and creating an intuitive interface that allows users to easily explore parks, plan trips, and engage with the NPS mission.
Simplifying Tattoo Search
Company: Conceptual Project
Role: UX Researcher/Designer
Summary: I helped to develop the Tattoo Finder app to connect users with tattoo artists globally. The design aimed to simplify the process of discovering artists, browsing portfolios, and booking appointments. Through research, wireframing, and prototyping, we focused on creating a smooth, trustworthy platform that fosters personalized client-artist relationships, enhancing the user experience from discovery to booking.
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