Case Studies
Transforming Ideas Into Impactful Solutions
Explore how I’ve tackled unique challenges and delivered results across UX research/UI design and digital marketing.
Vision Brought to Life
From Insights to Impact
Role: UX Researcher/Designer, Web Developer and SEO Strategist
Summary: I led the UX research and co-developed a responsive, user-centered website for a non-profit, increasing volunteer engagement and donations. My work included in-depth user research and SEO optimization, boosting the site's visibility and performance across all devices.
From Zero to Top Rankings
Role: UX Researcher/Designer, Web Developer and SEO Strategist
Summary: I redesigned BCG Academy’s website and implemented local SEO strategies, achieving a #1 Google Map Pack ranking, boosting student enrollment, and building a 5-star Google reputation with 32 reviews.
Behavioral Therapist's Digital Transformation
Role: UX Researcher/Designer, Web Developer
Summary: I created Erin’s first website, providing parents with clear information and an easy way to book. Using research, I built a responsive, accessible site that helped Erin connect with parents and build trust online.
Building a Dedicated Digital Home
Role: Web Developer, Social Media Marketer, Content Marketer
Summary: I enhanced the online presence of "You Ask We Podcast" by designing their website and crafting strategic marketing campaigns. I also created impactful thumbnails and fostered collaboration within the team, leading to increased audience engagement and brand growth.
A Vision for Improved User Experience
Role: UX Researcher/Designer
Summary: As a solo UX/UI Designer, I developed a concept for redesigning the National Park Service website to enhance usability and accessibility. This idea-driven project focused on streamlining navigation, optimizing mobile experiences, and creating an intuitive interface that allows users to easily explore parks, plan trips, and engage with the NPS mission.
Simplifying Tattoo Search
Role: UX Researcher/Designer
Summary: I helped to develop the Tattoo Finder app to connect users with tattoo artists globally. The design aimed to simplify the process of discovering artists, browsing portfolios, and booking appointments. Through research, wireframing, and prototyping, we focused on creating a smooth, trustworthy platform that fosters personalized client-artist relationships, enhancing the user experience from discovery to booking.
Roles I'm
Passionate About
I’m focused on pursuing opportunities in roles such as
Product Designer
I’m passionate about turning ideas into intuitive product designs that solve real user problems, enhance experiences, and drive engagement across digital platforms.
SEO/Conversion Optimization Specialist
I’m passionate about transforming ideas into SEO-optimized designs that drive traffic, improve search rankings, and enhance brand visibility across digital platforms.
Digital Marketing Specialist
I’m passionate about crafting data-driven digital marketing strategies that boost brand visibility, drive targeted traffic, and convert audiences into loyal customers across digital platforms.
UI Designer
I’m passionate about creating clean, visually engaging interfaces that prioritize user experience, making digital products both intuitive and aesthetically pleasing across platforms.