Building Cgrip VR's Digital Stronghold

How UX, UI, and E-Commerce Design Transformed a VR Brand

Role: UX Researcher/Designer | Web Developer/Designer | CRO Strategist
Tools: Figma, WordPress, Google Suite, Woocommerce

The Challenge

CGRIP VR relied entirely on Etsy and TikTok Shop for sales, limiting brand control and credibility. Without a dedicated website, potential buyers had no central hub to learn about the product, compare features, or purchase directly with confidence.

The Solution

I designed and developed a custom e-commerce website to give CGRIP full control over its sales and branding. Through user research, UI design, and clear product presentation, the new site delivers a fast, trustworthy shopping experience optimized for conversions and SEO.

Results at a Glance

🧩 Launched CGRIP VR’s first e-commerce website, giving the brand full ownership and control.
🛒 Built a clean, product-first shopping experience that highlights quality and performance.
🎯 Strengthened brand trust with a tactical, gamer-focused identity.

My Role in the Project

I collaborated with the academy owner to understand his business goals, target audience, and brand identity. My approach combined UX research, website design, and SEO to deliver a digital presence that would attract new students and build trust.

Research & Strategy

  • Conducted an in-depth competitor and customer review analysis to uncover key strengths, opportunities, and buyer motivations.

  • Collaborated with the client to define clear business goals and translate them into actionable design objectives.

  • Established brand positioning and messaging that conveyed authenticity, speed, and tactical performance.

Design & Development

  • Built the full e-commerce site using WordPress, Elementor, and WooCommerce.

  • Configured all store functions, including payments, checkout, shipping, and automated email workflows.

  • Ensured responsive performance across devices, optimizing loading speed for a smooth shopping experience.1

UX & UI Design

  • Designed a clean, high-contrast interface that balanced dark, tactical visuals with accessible structure.

  • Focused on clarity and conversion flow, guiding users seamlessly from discovery to checkout.

  • Built a consistent visual hierarchy and interaction system for a unified experience across all devices.

Brand Identity & Systems

  • Created a cohesive design system with consistent typography, layout, and imagery for long-term scalability.

  • Translated CGRIP’s gamer-to-gamer tone into visual storytelling across every touchpoint.

  • Developed reusable page and product templates to simplify updates and maintain brand consistency.

Results & Impact

The website established a strong digital foundation for CGRIP VR, improving credibility, usability, and conversions while giving the brand full control over its online presence.

Improved User Experience

  1. Designed a clean navigation system and product layout that made it effortless for users to explore and purchase.

  2. Streamlined the checkout flow and purchase steps, creating a frictionless buying experience across all devices.

Stronger Brand Presence

  1. Built a bold, high-contrast interface that reflected CGRIP VR’s tactical, gamer-focused identity.

  2. Developed a cohesive visual system with consistent tone, imagery, and structure that reinforced trust and credibility.

E-Commerce Performance

  1. Developed an integrated WooCommerce store with automated checkout, shipping, and email confirmations.

  2. Optimized site performance and mobile responsiveness, ensuring smooth browsing and quick loading speeds.

Customer Research

  1. Analyzed over 100 verified customer reviews to identify recurring pain points, motivations, and product highlights.

  2. Used insights to enhance copy, emphasize speed, comfort, and value, and align the design with buyer expectations.

Sustainable Management

  1. Taught the owner how to manage products, orders, and updates through WordPress and WooCommerce.

  2. Created reusable page templates and modular layouts for easy edits, ensuring long-term consistency and scalability.

Growth Foundation

  1. Structured content with SEO-friendly headings and metadata to strengthen discoverability and keyword relevance.

  2. Designed the site for future expansions like creator partnerships and affiliate programs.

What I Learned

This project was more than just building an e-commerce site. It was about helping a creator turn his passion into a sustainable business.

Working closely with Jonas, the founder of CGRIP VR, gave me the chance to understand not only his product but the mindset behind it. Through each phase, from research and design to development, I saw how much this brand meant to him and how thoughtful design could help bring that vision to life.

The true success of this project was not only in launching a functional store but in giving Jonas the confidence and control to grow his brand independently. Knowing that the site now helps him share his work with a wider audience was incredibly rewarding. It reminded me that design and development are not just technical skills but ways to empower people to reach their goals and build something lasting.

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