Building BrandodrumVR’s E-Commerce Foundation
From Marketplace Seller to Independent E-Commerce Brand
Role: UX Researcher/Designer | Web Developer/Designer | CRO Strategist
Tools: Figma, WordPress, Google Suite, Woocommerce
The Challenge
BrandodrumVR relied mainly on Etsy for sales, which limited control over branding, product presentation, and the overall buying experience. The goal was to build an owned website that could present the product lineup clearly and support direct-to-consumer growth.
The Solution
I built a custom WordPress and WooCommerce website with structured product pages, configurable options, integrated payments, USPS shipping, and responsive design. The result was a clear, launch-ready online store that gave BrandodrumVR full control over how customers discover, compare, and purchase products.
Results at a Glance
🌐 Launched BrandodrumVR’s independent e-commerce website, giving the brand full control over sales and presentation.
🛍️ Built a structured, multi-product shopping experience with configurable options, payments, and shipping integration.
📊 Established a scalable foundation designed to support direct-to-consumer growth beyond Etsy.
My Role in the Project
I worked directly with the founder to understand the product lineup, configuration options, and long-term goals for selling beyond Etsy. My approach focused on building a structured, scalable e-commerce website that supported multiple product variations, clear navigation, and direct-to-consumer growth.
Research & Strategy
Conducted competitor analysis across VR accessory brands and marketplaces to identify positioning gaps, product presentation patterns, and pricing strategy.
Reviewed customer reviews and buyer feedback to uncover common objections, feature priorities, and decision-making behavior.
Defined a clear product hierarchy and site architecture aligned with the buyer journey, supporting multiple models and future scalability.
Design & Development
Designed and built the full e-commerce website using WordPress , Elementor, and WooCommerce, creating a structured foundation for direct-to-consumer sales.
Developed configurable product pages with multiple variation options, integrated Stripe, Apple Pay, Google Pay, and PayPal payments, and configured USPS shipping.
Implemented responsive layouts and performance optimizations to ensure a smooth browsing and checkout experience across all devices.
UX & UI Design
Designed a clear product configuration flow that guided users through selecting size, attachments, and grip options without confusion.
Structured page layouts to emphasize key product details, imagery, and calls to action, reducing friction in the buying process.
Created a consistent visual system and responsive interface that maintained clarity and usability across desktop and mobile.
Brand Identity & Systems
Transitioned the brand from marketplace-only sales to a fully owned e-commerce platform, strengthening brand control and independence.
Built a structured multi-variant product system supporting size, attachments, and grip options.
Configured payments, shipping, and backend settings to create a stable, scalable commerce foundation.
Results & Impact
The website established an independent e-commerce foundation for BrandodrumVR, giving the brand full control over its sales, product presentation, and customer experience beyond Etsy.
Independent Brand
Launched BrandodrumVR’s first fully owned WooCommerce website, moving sales beyond Etsy.
Built a structured store environment to centralize product management, payments, and shipping.
Product Configuration
Developed product pages with configurable options for size, attachments, and grip styles.
Structured variation logic to keep product setup organized, intuitive, and easy to manage as the catalog grows.
Commerce Infrastructure
Integrated Stripe, Apple Pay, Google Pay, and PayPal payments with secure WooCommerce checkout functionality.
Configured USPS shipping rules and store settings to centralize order processing within an owned platform.
Site Performance
Designed responsive layouts across desktop and mobile, ensuring consistent usability on all devices.
Optimized page structure and asset loading to maintain fast navigation and stable checkout functionality.
Owner Enablement
Delivered a complete WooCommerce setup with a post-launch walkthrough for confident store management.
Structured the backend for clear product, order, and shipping control, enabling long-term independence.
Scalability
Designed flexible layouts and systems to support new SKUs and future product expansions.
Implemented a store architecture designed to scale while maintaining clarity and performance.
What I Learned
This project reinforced the importance of building scalable e commerce systems with long term growth in mind. Moving BrandodrumVR beyond a marketplace required thoughtful structure, clear product configuration, and reliable commerce infrastructure. I learned how critical it is to align UX decisions with business goals. Every layout choice, product variation, and checkout detail directly impacts conversion and operational efficiency. Most importantly, I strengthened my ability to translate business needs into a functional, high performing online store that gives the brand full ownership and control.