Elevating Jordan Levin Photography’s Digital Presence
From Outdated Wix Site to High-End, SEO-Optimized Platform
Role: UX Researcher/Designer | Web Developer/Designer | SEO/CRO Strategist
Tools: Figma, Wix, Google Suite
The Challenge
Jordan Levin Photography’s existing Wix website did not reflect the quality of his work and lacked structure to support print sales, bookings, and local search visibility. His digital presence across local platforms was also underdeveloped.
The Solution
I led a full website redesign on Wix, elevating the visual presentation and restructuring the fine art shop and booking flow. I implemented foundational on-page SEO and expanded his local visibility by optimizing Google Business Profile, Yelp, Apple Maps, and Bing, creating a stronger search-ready digital presence.
Results at a Glance
📸 Launched a fully redesigned photography website that elevated brand presentation and aligned the digital experience with the quality of his work.
🖼️ Rebuilt the fine art shop and booking flow to support print sales, framed artwork options, and streamlined client inquiries.
📍 Strengthened local visibility by implementing foundational SEO and optimizing Google Business Profile, Yelp, Apple Maps, and Bing.
My Role in the Project
I worked directly with Jordan to understand his brand positioning, target audience, and revenue goals. My focus was on elevating his digital presence through a refined visual system, improved shop structure, and foundational SEO to support discoverability and print sales.
Research & Strategy
Conducted competitive analysis across fine art photographers and local studios to identify positioning gaps and visual presentation standards.
Evaluated user flow and booking behavior to simplify navigation, clarify service offerings, and reduce friction in print purchases and inquiries.
Defined a clear site architecture aligned with services, collections, and local search intent to support long-term growth.
Design & Development
Led a full Wix website redesign across homepage, portfolio, fine art shop, booking, and contact pages with a high-end, gallery-inspired presentation.
Rebuilt individual artwork pages with structured product options for sizes, materials, and framing to support print sales.
Implemented on-page SEO, optimized Google Business Profile, Yelp, Apple Maps, and Bing, and ensured responsive performance across devices.
UX & UI Design
Designed a refined portfolio flow that guides visitors from featured work to collections, bookings, and print purchases with clarity.
Structured artwork pages to highlight sizes, materials, framing options, and pricing in a clean, gallery-style layout.
Built a responsive, performance-optimized interface that maintains visual impact across desktop and mobile.
Digital Presence & Growth Foundation
Transitioned the brand to a high-end, conversion-ready digital presence aligned with Jordan’s fine art positioning.
Implemented foundational on-page SEO and location targeting to support visibility in competitive photography markets.
Optimized and aligned Google Business Profile, Apple Maps, Bing, and Yelp to strengthen local discovery and credibility.
Results & Impact
The redesign strengthened Jordan Levin Photography’s digital presence, aligning brand perception with portfolio quality while building a foundation for print sales and local search visibility.
Elevated Digital Presence
Launched a fully redesigned Wix website that reflects a high-end fine art brand identity.
Redesigned brand to reinforce professional credibility and gallery-level presentation.
Shop Structure
Redesigned the shop layout with category filtering and cleaner product scanning, helping users find prints faster.
Improved visual hierarchy so key artwork details are easier to compare and choose, supporting confident purchases.
Local Visibility
Optimized Google Business Profile and Yelp listings to improve accuracy, consistency, and local search presence.
Created and configured Apple Maps and Bing business listings to expand visibility across major discovery platforms.
SEO Foundation
Implemented foundational on-page SEO, optimizing page titles, headings, and image metadata.
Added schema markup within Wix to strengthen search clarity and support long-term visibility.
Built for Conversions
Restructured navigation and page hierarchy to create a clear path from portfolio browsing to booking or purchase.
Refined layout, spacing, and call-to-action placement to support stronger engagement and inquiry flow.
Brand Elevation
Redesigned the website to reflect a high-end fine art identity aligned with portfolio quality.
Established a cohesive visual system that reinforces professional credibility and trust.
What I Learned
This project reinforced the importance of aligning design, SEO, and brand positioning into one cohesive digital presence. Elevating a fine art photographer’s website required balancing aesthetics with structure, performance, and search visibility. I strengthened my ability to translate creative work into a high-performing, conversion-focused experience that supports bookings, print sales, and long-term discoverability.detail directly impacts conversion and operational efficiency. Most importantly, I strengthened my ability to translate business needs into a functional, high performing online store that gives the brand full ownership and control.