Behavioral Therapist's Digital Transformation
How I Built a User-Centered Website to Drive Engagement and Simplify Booking
Role: UX Researcher/Designer | Web Developer/Designer
Tools: Figma, WordPress, Google Suite
The Challenge
The client had no online presence, relying solely on referrals and word-of-mouth to reach new patients. Without a website, potential clients lacked a trusted way to learn about her practice or get in touch.
The Solution
I designed and developed a new WordPress website that reflected her professionalism and warmth. Through user research, clear information architecture, and thoughtful visual design, the site created a calm, supportive experience that built trust and made information easy to find.
Results at a Glance
🌿 Established her first online presence and cohesive brand identity
đź’» Built a responsive website that provides a seamless experience across all devices
🤝 Designed a calm, trustworthy experience that supports clients seeking guidance
My Role in the Project
I collaborated with the behavioral therapist to define her goals, audience, and brand values. My role combined UX research, content strategy, and WordPress design and development to create her first online presence.
Discovery & Planning
Conducted discovery interviews and a competitor review to clarify the client’s goals, audience needs, and positioning.
Created personas and a site map to organize content around key sections such as Services, About, and Contact.
Defined brand messaging and tone to communicate empathy, professionalism, and trust.
Design & Experience
Designed wireframes and multiple mockups in Figma to explore layout options and hierarchy.
Refined the design through iterative feedback to create a calm, welcoming experience for parents seeking support.
Developed a cohesive visual identity with warm colors, clear typography, and imagery reflecting the therapist’s approach.
Development & Content
Built a responsive WordPress website, ensuring accessibility and a consistent experience across all devices.
Structured navigation and internal links to help visitors easily explore services and contact options.
Wrote and edited page copy using clear, reassuring language aligned with the therapist’s mission and values.
On-Page SEO & Performance
Implemented on-page SEO fundamentals, including meta titles, descriptions, headings, and image alt text.
Optimized page speed and mobile responsiveness for better usability and search visibility.
Ensured a clean site structure for easier crawling and ongoing performance tracking.
Results & Impact
The new website established an approachable digital identity for the therapist, improving clarity, usability, and trust across all touchpoints.
Improved User Experience
Designed intuitive navigation that helped visitors easily explore services, approach, and contact pages.
Structured clear page hierarchies and layouts, helping users easily find relevant information and take action.
Stronger Brand Identity
Built a visual system with warm colors, clear typography, and imagery reflecting the therapist’s approach.
Strengthened brand credibility by combining calm visuals with clear, empathetic copy that built client confidence.
Accessibility & Responsivness
Developed a mobile-friendly layout ensuring seamless access across phones, tablets, and desktops.
Optimized load speed and readability to provide a comfortable experience for visitors of all ages.
Research-Driven Design Process
Conducted client interviews to understand goals, audience, and service priorities.
Created personas and site outlines to shape the website’s structure, layout, and messaging.
Clear Content Strategy
Mapped user goals and service priorities to define what information mattered most for new and returning clients.
Structured each page for clarity and flow, guiding visitors from awareness to action.
Sustainable Management
Built the website in WordPress to ensure the client could easily update and maintain content.
Provided a simple workflow guide, allowing independent edits to text, images, and pages.
Hear From the Owner
“Ponce and the team truly nailed it. My expectations were so pleasantly exceeded - from the first review to the final website (msbehaviorist.com), Ponce really brought my work to life. I'm so excited to launch my private practice with the help of such a beautiful website. Thank you so much!“
- Erin B. @ Owner of Ms.Behaviorist
What I Learned
This project was more than just building a website — it was about designing an emotionally supportive experience for parents seeking help for their neurodivergent children.
Collaborating with the UX/UI research team taught me how deeply user insights and empathy can shape meaningful design decisions. Every page, color, and interaction was created to make parents feel understood, comforted, and confident in reaching out to Erin for support.
The real success of this project went beyond functionality — it was about reducing uncertainty for families navigating a difficult journey. Knowing that the website could ease their stress and connect them with the help they need reaffirmed my belief that thoughtful, user-centered design has the power to make a genuine difference in people’s lives.