Design with Purpose
I Create User-Centered Experiences
As a UX designer and researcher with expertise in digital marketing, I combine data-driven insights with strategic design to deliver seamless, user-focused solutions.
Vision Brought to Life
From Insights to Impact
Role: UX Researcher/Designer, Web Developer and SEO Strategist
Summary: I led the UX research and co-developed a responsive, user-centered website for a non-profit, increasing volunteer engagement and donations. My work included in-depth user research and SEO optimization, boosting the site's visibility and performance across all devices.
From Zero to Top Rankings
Role: UX Researcher/Designer, Web Developer and SEO Strategist
Summary: I redesigned BCG Academy’s website and implemented local SEO strategies, achieving a #1 Google Map Pack ranking, boosting student enrollment, and building a 5-star Google reputation with 32 reviews.
Building a Dedicated Digital Home
Role: Web Developer, Social Media Marketer, Content Marketer
Summary: I enhanced the online presence of "You Ask We Podcast" by designing their website and crafting strategic marketing campaigns. I also created impactful thumbnails and fostered collaboration within the team, leading to increased audience engagement and brand growth.
My Skill Set
User-Centered
Design
For a tattoo app project, I emphasized user-centered design, intuitive navigation, and visual hierarchy, helping users easily explore artist profiles and book appointments. User behavior insights shaped the design, ensuring a smooth and engaging experience.
UX
Research
For a non-profit project, I led UX research through 30 user interviews and behavior analysis, ensuring the design aligned with volunteer and donor needs. The research-driven insights resulted in a seamless, user-friendly experience that improved engagement.
Prototyping &
Wireframing
For a National Park Service project, I conducted UX research and created wireframes to define the site’s structure early. This approach ensured a smooth transition from concept to completion, resulting in a user-friendly experience.
SEO &
CRO Expertise
For a jiu-jitsu academy website, I implemented targeted SEO and CRO strategies, boosting search rankings to #1, generating over 10,000 views, and significantly increasing client inquiries, which enhanced overall conversions and visibility for the academy.
Collaboration
& Leadership
Skilled collaborator with a track record of working effectively within cross-functional teams. At The You Ask, We Podcast, I developed a cohesive web and social media strategy, coordinating with content creators to boost brand visibility and drive significant follower growth.
Recognized Results
“I highly recommend Ponce. He did a phenomenal job on both my website and my Google page. Thanks to him, I now have a strong online presence, and people can easily find me when searching for martial arts in my area. He is fast, efficient, punctual, and communicates effectively. You will not be disappointed with his services.“
- John T. @ Blue Collar Grappling Academy
Ponce is an absolute wiz when it comes to website design. Designed my podcast website, and I’m in love with the work he did! He’s also super professional and great at answering questions.
- Eden T. @ The You Ask We Podcast
“Ponce and the team truly nailed it. My expectations were so pleasantly exceeded - from the first review to the final website (msbehaviorist.com), Ponce really brought my work to life. I'm so excited to launch my private practice with the help of such a beautiful website. Thank you so much!“
- Erin B. @ Owner of Ms.Behaviorist
Roles I'm
Passionate About
I’m focused on pursuing opportunities in roles such as
Product Designer
I’m passionate about turning ideas into intuitive product designs that solve real user problems, enhance experiences, and drive engagement across digital platforms.
SEO/Conversion Optimization Specialist
I’m passionate about transforming ideas into SEO-optimized designs that drive traffic, improve search rankings, and enhance brand visibility across digital platforms.
Digital Marketing Specialist
I’m passionate about crafting data-driven digital marketing strategies that boost brand visibility, drive targeted traffic, and convert audiences into loyal customers across digital platforms.
UI Designer
I’m passionate about creating clean, visually engaging interfaces that prioritize user experience, making digital products both intuitive and aesthetically pleasing across platforms.